Nomad Health Rebrand





Role: Brand Designer
Time Frame: April 2023 - October 2023
Tools:
InDesign, Illustrator, Photoshop, Figma, After Effects, Canva, Premiere Pro

Nomad Health is an online staffing marketplace that connects clinicians to healthcare jobs. As a brand designer, I worked in the in-house marketing team creating visual and motion assets across website, social media, ads, emails, presentations, and product launches/updates. By maintaining brand guidelines, I was able to scale design efforts on cross-functional teams including product & engineering, internal communications, B2B marketing, and lifecycle marketing.




Other key achievements:
  • Launching a rebrand by defining visual design guidelines. I helped adapt brand touch-points by collaborating with marketers, copywriters, and engineers and documented changes for long-term alignment.
  • Defining UI and visual design requirements for the digital marketing design system, and redefining components to improve alignment between native design system.
  • Animating and illustrating various media across social media, website, and mobile app, resulting in increased user engagement and acquisition.
  • Designing and testing B2B ads, thereby increasing C-suite audience engagement.
  • Re-designing and developing various email journeys in collaboration with lifecycle marketing including onboarding, referrals, and job digests.
  • Curating stock photography, retouching photos, and editing videos.

Because of NDA, please reach out directly to view a detailed case study of my work. In the meantime, you can also view my live rebrand of the website here, or view some of my organic social media here.


© Daniel Hoang, 2021