Sleepless Café
Drinks for Dreamers
Drinks for Dreamers
Time Frame: April 2021 - Present
Tools: InDesign, Illustrator, Photoshop
Challenge:
Sisters Chinh and Khanh grew up as first-generation Asian Americans with parents running their own small business. Influenced by trendy Asian drinks and snacks, they wanted to capture the spirit of living the American Dream with the caffeinated tastes of South East Asia. The two also happen to be quite fond of rare plants!
Sisters Chinh and Khanh grew up as first-generation Asian Americans with parents running their own small business. Influenced by trendy Asian drinks and snacks, they wanted to capture the spirit of living the American Dream with the caffeinated tastes of South East Asia. The two also happen to be quite fond of rare plants!
Solution:
Sleepless Café is for daydreamers. Combining the sister duo’s love of plants with South East Asian drinks, Sleepless Café uses the coffee plant and night-blooming flowers as a metaphor for finding growth in adversity and joys of working through the night. To capture the a timelessly, approachable brand, we contrasted a medium contrast typeface with marker illustrations to give a crafted appeal. To elevate the brand to dream status, gold accents and outlines on shaded hues allude to night skys.
Sleepless Café is for daydreamers. Combining the sister duo’s love of plants with South East Asian drinks, Sleepless Café uses the coffee plant and night-blooming flowers as a metaphor for finding growth in adversity and joys of working through the night. To capture the a timelessly, approachable brand, we contrasted a medium contrast typeface with marker illustrations to give a crafted appeal. To elevate the brand to dream status, gold accents and outlines on shaded hues allude to night skys.
